🙇♂️ Design as craft
Monetization
Built a new revenue model for X by offering advanced experiences, inclusive verification process, and empowering creators.
Ads, B2B
Launched a suite of ads products globally to boost lower funnel ad efficiency for advertisers and enhance ad relevance for users.
User Growth
Design lead to drive the user growth. Doubled the retention year over year
Ads, 0-1, B2B
Led the design of the established DSP ad campaign planning and management, as well as an incubated ad product
🧑💻 Dev side projects
great teamwork! had so much fun working on this - mobile clients on the way - better upgrade/downgrade coming soon - and more to come
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I had lots of fun working on this. Great teamwork! More improvements are coming, audience insights and content analysis are underway. As always, please let me know your feedback!
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